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Lectures
46
Videos
14 hours, 6 minutes
Updated
November 8, 2024
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
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- Digital Marketing Overview 00:10:00
- Visibility 00:18:00
- Target Audience 00:07:00
- Engagement 00:11:00
- Conversions 00:05:00
- Measurement 00:04:00
- Retention 00:04:00
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- Introduction to Google Adwords 00:17:00
- Google AdWords Structure 00:25:00
- Google AdWords Account Setup 00:33:00
- Google AdWords Bidding Strategy 00:20:00
- AdWords Ad Extensions 00:36:00
- Google Keyword Planner 00:16:00
- Keyword Match Types 00:20:00
- Optimizing Campaigns, Ad copies & Keywords 00:27:00
- Display Campaign Setup 00:20:00
- Display Campaign Targeting 00:23:00
- What is SEO ? 00:18:00
- Stages in Customer Journey 00:21:00
- Keyword Research 00:43:00
- On Page SEO 00:26:00
- Technical SEO 00:38:00
- Off Page SEO 00:23:00
- Link Building Techniques 00:29:00
- SEO Tools & Search Console 00:24:00
- LinkedIn Marketing 00:17:00
- Company Page in LinkedIn 00:16:00
- Introduction to Google Analytics 00:14:00
- Google Analytics Setup 00:14:00
- Audience Reports 00:12:00
- Acquisition Reports 00:11:00
- Behavior Report 00:14:00
- Conversion Reports 00:28:00